GD

Payment
infrastructure
for African SMEs

Nearpays is an all-in-one financial platform that simplifies digital payments through AI-driven, contactless technology. It is the ideal solution for anyone seeking a modern and efficient way to receive payment and manage their finances.

Nearpays app screens — payments, transfers, analytics and confirmation

Designing the product meant addressing the realities of running a business across Africa, where fragmented financial tools and complex operational workflows create daily challenges. The goal was to deliver a dependable, intuitive experience that helps merchants accept payments, manage operations, and make smarter financial decisions from a single mobile-first platform.

Research

  • User Interviews
  • Competitive Analysis
  • Personas
  • Customer Journey Map

Ideation

  • How Might We
  • User Flows
  • Paper Wireframes
  • Lo-fi wireframes

Prototype

  • Internal Review & Iteration
  • High-Fidelity UI
  • Interactive Prototype

User testing

  • External User Testing
  • Key Findings
  • Design Iterations
  • Final Solution / Next Steps
Research

Understanding the end users

My goal in conducting user interviews was to connect directly with business owners, understand their financial needs, and gain firsthand insights to inform the design. I wanted to create an experience that not only meets but exceeds their expectations.

Interview: 20 min
35 calls
Interview: 45 min
23 visits
Online survey
60 surveys
68%

of interviewees reported slow or unreliable POS terminals causing long checkout queues and abandoned purchases

48%

of multi-branch owners did end-of-day reconciliation manually, by phone or spreadsheet leading to frequent accounting discrepancies

Pain point A

Expensive & unreliable physical POS hardware

NBNgozi B.
Every few weeks something stops working — either the screen freezes, or the reader won't connect. I'm always scared it'll happen during lunch rush. It's like the hardware was designed to fail at the worst possible moment.
AOAdaeze O.
My POS terminal broke down on a Saturday afternoon, the busiest day of the week. I lost at least 15 customers because I couldn't take card payments. The repair alone cost more than what I made that day.
Pain point B

No real-time visibility across multiple branches

PHPeter H.
I manage three shops. Every evening I'm on the phone with three different managers just to know how much money came in. It takes over an hour and the numbers still don't always add up.
CGChidera G.
I have two salon locations and I can never tell which one is performing better unless I physically go there and check the book at the end of the week.
Pain point C

No all-in-one SMB solution

DJDavid J.
I use one app to receive dollars, another to convert, and another to pay my bills. It's exhausting. I just want one place that does all of it reliably.
CSChuwka S.
I need to accept payments, track my daily sales, pay my suppliers, and file my tax — all in one place. Instead I'm jumping between four different apps and still things fall through the cracks. It costs me time I don't have.

User Journey Map

Based on the surveys and user interviews conducted, I mapped the end-to-end merchant journey to give Nearpays a competitive edge and to find a unique selling feature.

Stages
Onboarding
Business Setup
Daily operations
Business Insights
Tax Management
Actions
Sign up, submit business details, complete KYC / verification
Create business profile, add branches, assign staff, configure settings
Accept payments (Pay-In), send money (Pay-Out), monitor transactions
Track performance, view analytics, monitor branches
Manage taxes, generate reports, file taxes, use insights for decisions
Goals
Gain access to the platform seamlessly.
Prepare system for daily operations.
Move money smoothly and reliably.
Make informed decisions easily.
Stay compliant and scale the business.
Touchpoints
Sign-up, OTP, KYC, document upload.
Business profile, Branch Manager, Settings.
Single & Bulk Transfers, Card / bank payment.
Dashboard, Reports, Branch Analytics.
Tax Center, AI Assistant, Reports.
Emotions
Slightly happy
Normal
Frustrated
Confused
Disappointed
Pain Points
Happy to have a smooth onboarding, but the process takes too long.
Happy to customise the business, but the setup flow is too complex.
Confident when payments succeed, but stressed by switching between tools and tracking transactions.
Pleased to see business data, but overwhelmed by scattered information and limited insights.
Disappointed by the lack of tax-filing support, leaving compliance to be handled manually.
Opportunities
Streamlined onboarding with step-by-step guidance and a clear progress tracker.
A guided setup flow that brings business management into one place.
All payment types and transaction tracking in one seamless workflow with real-time status.
A unified dashboard with branch insights, analytics, and clear performance metrics.
AI-assisted tax management with guided filing.
Ideation

With a clear understanding of the challenges merchants faced, I began exploring solutions that could eliminate friction from their daily operations.

Userflow

01

I started by mapping the end-to-end user flow to define the project scope and understand how merchants would navigate the platform. This helped establish a clear information architecture before moving into wireframing and interface design.

End-to-end merchant user flow diagram

Best viewed on desktop

Sketches

02

I sketched the foundational layout for payments, branch management, analytics, and reconciliation.

Paper sketches of the app screens

Lo-fi wireframes

03

I translated the paper sketches into low-fidelity wireframes to define the platform’s structure, validate core workflows, identify usability issues early, and gather feedback before moving to high-fidelity designs.

Low-fidelity wireframe screens
Prototype

I tested the low-fidelity wireframes with internal stakeholders, refined the designs based on feedback, and then translated them into high-fidelity prototypes.

Why it matters: Internal feedback helped identify usability issues early and align the solution with business goals before conducting usability testing with external users.

Usability Testing

A moderated usability study with 15 business owners who regularly use digital banking apps evaluated the app. The study achieved an 87% task success rate and a 4.8/5 user satisfaction score, exceeding the target KPIs.

Original dashboard with Money In / Money Out card
  • 34% of users expected the Money In / Money Out card to be clickable.
  • 20% of users found it difficult to navigate because they couldn't find the familiar “Add Money” and “Send Money” buttons.
Testing Insight
Refined dashboard with Add and Send Money quick actions
  • Redesigned the card as a static summary and added clear visual cues to distinguish interactive elements from informational content.
  • Added prominent “Add Money” and “Send Money” quick action buttons at the top of the dashboard to match users' mental models and improve discoverability.
Refined Design
Original transfer flow with horizontal beneficiaries scroll
  • 48% of users didn't realise the beneficiaries list could be scrolled horizontally, making it difficult to view all beneficiaries.
  • 25% showed frustration in selecting the correct recipient, especially when contacts had similar names, causing hesitation.
Testing insight
Redesigned transfer flow with a vertical beneficiaries list
  • Redesigned the beneficiaries flow by replacing the horizontal scroll with a vertical list that shows bank details, making it easier for users to identify and select the correct recipient with confidence.
Refined Design
Design System

The design system served as a comprehensive guide defining the visual and interactive elements of the app. It includes standardised components, colour schemes, typography and layout guidelines to ensure a consistent and cohesive experience throughout.

Nearpays design system — components, typography, colour and tokens
Final Design

Launching the Nearpays app

Nearpays was built with top-notch security features, offering a straightforward onboarding process that guides users through several verifications to keep their money safe. During registration, users provide personal and business information, and once the account is created, they’re asked to submit basic documents to verify their identity and business before they can start transacting on the app. They’re also encouraged to set up Face ID or 2FA for even more protected access to their account.

Nearpays onboarding screen
Nearpays onboarding screen
Nearpays onboarding screen
Nearpays onboarding screen
Nearpays onboarding screen

The app home page

Nearpays home screen

The home screen is designed for easy navigation. Account details are surfaced right at the top for quick access, since our research showed users often need to share them fast to receive funds. From there, users can top up their account, send money via single or bulk transfer, and set up recurring payments with just a few taps while the More option reveals additional features as needed.

Add, Transfer, Recurring and More quick actions

Another great feature is how easily users can keep track of their weekly or monthly cashflow. For a deeper look, they can head to the reports section, and the app also sends a notification at the end of each week or month based on their preference.

Spending trend card

Soft POS and Card Reader

SoftPOS tap-to-pay and card reader flow

The SoftPOS feature turns a merchant’s phone into a card terminal — no extra hardware needed. Customers simply tap their card on the phone to pay, and the transaction is processed instantly and securely. For businesses that prefer external hardware, Nearpays also supports connecting a card reader for a more traditional checkout experience, with clear status indicators showing when a reader is connected and ready to accept payments.

Make Payment on the app

Paying with Nearpays is simple. Choose how you want to pay — single transfer, bulk transfer, or recurring payment — then add your recipient manually or pick from your saved beneficiaries. Confirm with a tap, and you’re done. It’s quick, secure, and every transaction is kept in one place so you can always track what’s been paid.

Nearpays payment confirmation screenNearpays payment method selection screen

Business management

The Business Management feature gives users a centralized view of all branches, activities, and team permissions, making it easy to manage multiple locations with confidence.

Nearpays branch and staff management screens

Branch Management: Users can add, edit, and manage branches while viewing sales and POS performance, making it easy to compare locations and track revenue in one place.

Staff roles and permissions overview

Staff Management: Users can add and manage staff, assign roles, monitor activity, and control permissions by branch. Role-based access ensures secure delegation while allowing owners to suspend or remove staff at any time.

Branch sales and POS performance overview

Report analysis

Nearpays report analysis screen

Nearpays’ report page gives business owners a complete view of their financial performance through key metrics, transaction breakdowns, cashflow trends, revenue sources, and business activity. Users can track net amounts, transaction volume, inflows, outflows, balances, payment channels, branches, and POS performance in one place, helping them quickly understand their business health and make informed decisions.

Inflow by source breakdown chart

With this chart, users get a quick, easy-to-understand visual of where their money is coming from and where it’s going. Each category is shown in a different colour, making it simple to tell them apart at a glance.

Help and Live Chat Support

For real-time assistance, I designed an AI feature to offer a live chat support feature. This allows users to interact with a bot, getting timely help for their concerns.

AI chat support onboarding screen 1AI chat support onboarding screen 2AI chat support account help screen 1AI chat support account help screen 2
Outcome

In the last few months, we have achieved significant milestones, here is a glance at the success metrics for both business and users.

Reduced time-on-task by 75% — merchants completed payment transactions in under 60 seconds, enabling a fast and efficient payment experience
92% first-time success rate — most merchants completed critical workflows correctly on their first attempt, validating the app's navigation structure and information architecture before release
Lowered cognitive effort — merchants completed payment transactions in under 60 seconds, enabling a fast and efficient payment experience
Learning

The best business outcomes came from reducing friction and building trust, not adding persuasion.

  • The most impactful design decisions came from changing the system, not screens.
  • When the product logic is done properly, many of the UX problems solve themselves and the interface becomes simpler because the system became simpler.